Drug Research
CONSUMER ADVERTS BANNED FOR PRESCRIPTION MEDICINES – (07-18-05)
American Medical Association rejects proposal to ban consumer adverts for prescription medicines
Wow, now that one’s a big shocker. If you pulled pharmaceutical funding out of the AMA and its journal, we’d see a rapid downward spiral. Why should we ban direct to consumer advertising for drugs?
Hell, it works–study after study (not to mention the fact that the drug companies would not do it if it wasn’t effective) proves that. Honestly, I would bet most practicing physicians do not like DTC advertising. Pt’s many times come in thinking they need these drugs and physicians many times give in.
However, Jeff Trewhitt seems to disagree w/ me when he says, “The AMA has made exactly the right call.” But, being thathe is a spokesman for the Pharmaceutical Research and Manufacturers of America, I think he loses some credibility on what is a good call.
