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Drug company breaks 30 year agreement on patient advertising – (09-02-01)
James Bogash
Drug company breaks 30 year agreement on patient advertising
This article refers to the advertising directly to parents for a highly addictive medication for their children. One would hope that this advertising would be ineffective, and that parents would never consider addictive prescriptions for their children based just on advertising. Unfortunately, I don’t think Celltech (the drug company marketing Metadate CD) would do this unless they thought it would translate to dollars.
bmj.com Kovac 323 (7311): 470a
