Pharmaceutical Branding of Resident Physicians
Maybe I’m just jealous that the nutriceutical company reps do not have $100K in their expense accounts (I am very appreciative of the occasional issue of Clinical Pearls…), but this concept bothers me. Despite everyone denying that it has an effect, studies show that it does. And drug companies would not do it if it didn’t work, plain and simple. This kind of relationship removes much of the objectiveness of the doctor. Pharmaceuticals should be the LAST place physicians get their information from, and yet, quite frequently for many busy doctors, it is the only place.
